About us

  • MISSION & VISION

    We bring beauty to life. We are on a mission to offer professional quality beauty, bath and self-care products to consumers worldwide. Our internationality, recognized brands are a staple of makeup professionals and loved by beauty enthusiasts around the world. Our products are sold in more than 70 markets around the world. Future Beauty Brands has offices in Chicago, New York, London, Hong Kong and Glasgow.

    Our brands are available at major US retailers such as Walmart, Target, Ulta and Amazon.com.

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  • GLOBAL REACH

    Future Beauty Brands reach extends well beyond the US with a brand presence in more than 70 countries, thanks to relationships with local distributors across every major continent and representation at over 120 retail partners. Future Beauty Brands international business is the fastest growing engine for the organization, both diverse in partner and consumer mix portfolio and accounts for more than a quarter of total sales in 2020.

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  • SUSTAINABILITY

    Future Beauty Brands believes in treating the planet and its people responsibly. We are committed to the environment and constantly seeking out innovative new ways to create more sustainable brands through by reducing waste and promoting a healthier environment. Our products are made in factories that ensure the welfare and well-being of all its employees, complying with all applicable laws and regulations.

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MISSION & VISION

We are on a mission to bring professional-quality beauty, bath, and self-care to consumers around the world. Our brands are trusted by makeup artists and embraced by beauty enthusiasts alike, with a presence in more than 70 markets globally.

Our portfolio is anchored by nine distinct brands, each with its own point of view and expertise. Real Techniques delivers professionally inspired tools, including its iconic Miracle Complexion Sponge. EcoTools, known for its sustainably designed brushes, haircare, and bath accessories. Freeman Beauty is a recognized authority in facial masks, known for its on-trend, award-winning formulations, and so on.

In the U.S., we partner with leading retailers, including Walmart, Target, Ulta Beauty, and Amazon—to make our brands accessible to millions of consumers.

BEAUTY BEYOND BORDERS

We bring our brands to life on a global stage, reaching consumers in more than 70 countries through strong partnerships and a growing network of over 120 retail destinations.

Our international presence is a powerful driver of our growth—shaped by diverse markets, cultures, and consumers—and continues to play an increasingly important role in our story.

RESPONSIBILITY IS BEAUTIFUL

We continuously innovate to reduce waste, improve sustainability, and create high-quality products that meet the highest standards.

Our products are made in factories that prioritize employee well-being and comply with all applicable laws and regulations. From responsible sourcing to environmentally conscious packaging, we strive to minimize our impact while delivering excellence—on time, every time.

We are proud to be 100% cruelty-free, with full vegan makeup brushes and to lead initiatives that reduce plastic use, support recycling, and advance biodegradable materials.